A living model of
why people buy.
For a hundred years, companies have measured what people do. We are building something that understands why.
It listens.
Not to clicks. Not to carts. To people, in their own words, in their own language, at a scale no one has attempted.
It remembers.
Every reason, every hesitation, every change of heart. Nothing learned is ever lost. It has never forgotten anything.
It never stops.
While you read this, it is learning. What it understands tomorrow will be more than what it understands today. That compounding is the point.
Every era gets one new way of knowing.
Telescopes for the sky. Microscopes for the cell.
This one is for people.
Some of the snippets the OPXP brain has been learning.
Each report is a snapshot of a living category brain. Every claim inside traces back to a cited source.
01The Protein Switchboard
How Indians enter, choose and leave protein products, and why the real competitor is chicken, eggs and dal.
Read the report
02The Carry Contract
India buys a premium bag as a signal and judges it as infrastructure. The unclaimed product in the category is the warranty.
Read the report
03The Editor's Ladder
Creators ask which editing software to buy when they are really asking permission to take themselves seriously. The move nobody sells is the one back down.
Read the report
04The Fare Nobody Agrees On
A marketplace with two customers who are having the same argument with each other, about the same ₹50, and each one believes the platform is on the other's side.
Read the report